APPLICATION FOR HEAD OF CONCERT MARKETING AT STAR ENTERTAINMENT

Comprehensive answers to follow-up questions with resume and portfolio support content

Gregory Birgé

Founder, Marketing Strategist at Les Pléiades

Gregory Birgé

Founder, Marketing Strategist at Les Pléiades

ANSWERS TO QUESTIONNAIRE

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1/11

From when would you be available to start?

During this season, I could start within 10 days if the job is remote. If I need to relocate, I will need a bit more time to organise everything properly.

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StartDate

Question 1 of 11

From when would you be available to start?

During this season, I could start within 10 days if the job is remote. If I need to relocate, I will need a bit more time to organise everything properly.

ANSWERS TO POSITION EXPECTATIONS

Strategic Leadership

Campaign Management

Data Analytics

Team Building

Audience Growth

Partnerships

Performance Optimization

Cross-functional

Strategic Leadership

Campaign Management

Data Analytics

Team Building

Audience Growth

Partnerships

Performance Optimization

Cross-functional

Contribute to predictive models for growth

Knowledge:Data science basics, forecasting

Experience:Worked with analysts to inform strategy

Strength:Translating data to action

Responsibility	Knowledge	Experience	Strength
Contribute to predictive models for growth	Data science basics, forecasting	Worked with analysts to inform strategy	Translating data to action
Develop strategic marketing plans	Marketing frameworks, customer journey mapping	30+ years strategic planning (Apple, Philips)	Strategic vision with tactical execution
Lead integrated campaigns across channels	Omnichannel marketing, media planning	Managed campaigns driving +60% YoY growth	Cross-channel orchestration
Build and mentor high-performing teams	Leadership methodologies, team dynamics	Led teams up to 35 staff across 4 countries	Multicultural team leadership
Drive audience engagement and growth	Community building, engagement strategies	Built 25k+ music community, event marketing	Authentic audience connection
Develop partnerships and sponsorships	Partnership frameworks, value creation	Built alliances across music, tech, consumer sectors	Win-win partnership development
Measure and optimize performance	Analytics, KPI frameworks, ROI optimization	Delivered 315% uplift campaigns, ROAS tracking	Data-driven optimization
Collaborate across functions	Cross-functional processes, stakeholder management	Coordinated engineering, design, regional teams	Bridge-building communication

MY CONTRIBUTION FOR THE ROLE

Tailor Fit Synergy

Marketing

30+ years global marketing strategy and execution for brands like Apple, Philips, Sony Music.

Industry Knowledge

Deep understanding of entertainment and consumer electronics industries across Europe & Asia.

Music & Entertainment Passion

Gold & platinum record achievements, music producer, DJ with 25k+ fans, lifelong dedication to live experiences.

Creative Mindset

Innovative, pragmatic, no-BS problem solver with an artistic approach to strategy and execution.

Marketing

30+ years global marketing strategy and execution for brands like Apple, Philips, Sony Music.

Added Value

Customer problem-solving focus

Designs strategies anchored in real customer needs and insights.

Concert & entertainment expertise

Experience spanning music production, DJing, live events, and industry marketing.

Strategic + creative approach

Combines strategic rigor with innovative, creative execution.

Data-driven decision making

Proven ROI optimization with performance frameworks and predictive analytics.

Cross-industry partnership builder

Built alliances across music, tech, consumer electronics, and creative sectors.

Fast-thinking, pragmatic execution

Delivers impactful results efficiently with a no-BS mindset.